Thanks to our customers, partners and new connections for a great SDL Connect.
Global Understanding - Keynote
Companies want to reach new customers and keep existing customers happy. In today’s always-on, always-connected reality that means more immersive digital experiences. But increasingly those experiences have to do more than merely engage on a surface level. They need to understand exactly what the customer wants, why they want it, and even anticipate future needs. That’s a tall order for any online interaction, and language adds yet another level of complexity. To understand and deliver what customers truly want at any given moment, companies have to invest in intelligent ecosystems. In this keynote, Adolfo Hernandez, CEO of SDL, will explore how both Intelligent Content and Intelligent Translation, play a vital role in delivering global understanding. He will show how they impact a company’s content supply chain, and what you can do today to infuse intelligence into your entire content ecosystem. And as always, he’ll also review our recent accomplishments, share some exciting announcements, and preview SDL’s strategy for the future.
Localization Testing: It’s More Than Meets the Eye
As companies continue to sell products on a global level, it has become increasingly vital to create accurately localized products in their target languages. If not done properly, these added tasks can break program budgets, shatter project timelines and, in drastic cases, pose a risk to customers. Several years ago, Philips began partnering with SDL to test localized solutions of some of its healthcare products. In this session you will hear about the past, present and future of Philips’ localization testing at the SDL Flatiron Testing Center in Colorado from Philip Healthcare’s Tim Paiva and SDL’s Kate Neuber-McManamon and Ramon Roth.
During this session we’ll look at:
- The benefits of using third-party native-language testers
- What companies can learn from the testing which improves their localized products
- What a typical testing project involves
- How each company (or businesses within a company) can customize testing projects to meet their needs
- How SDL and Philips partnered to reduce cost without sacrificing on quality
Orchestrating the Future, Leading Change not Technology
Knowledge and content are the lifeblood of many organizations. Over the past 25 years, new delivery channels have been created and content creation demands have exploded, yet our ways of thinking about and managing content have not evolved much since the introduction of word processing and desktop publishing applications 20 years ago. Transforming of your organization’s relationship with content is the key to success.
During this session we’ll look at how one professional services firm has used the upgrade of its content management systems as a catalyst to begin transforming its relationship with content from that of an expense to be minimized to that of a digital asset to be exploited. Come hear the presenters discuss the human, technical and strategic elements of their journey so far.
SDL Machine Translation Strategy
Only with machine translation can an organization thrive in this omnimarket environment where the pace and volume of translation is beyond what human effort alone can satisfy. SDL is pushing the boundaries of machine translation for enterprise users in adaptability, deployment flexibility, scalability and ease of use. In this session, we will review the major changes of this year and preview what lies ahead.
In this session, you’ll learn about:
- Expanded language support that allows customers to translate more languages, without adding more language pairs.
- How to accelerate ROI of MT with intelligent adaptation that infuses new forms of Linguistic AI and allows for real-time learning.
- Innovative features that capitalize on the edge-cloud architecture and provide for ever-expanded deployment options for customers that can lower TCO and improve scalability
The Only Way to Grow Exponentially is to Grow Globally
What do Airbnb, Amazon, Uber, Facebook, Netflix, and Spotify have in common? They are all companies that grow at an exponential rate (up to ten times faster than the competition) and do so with appreciably fewer resources than their competitors. Exponential growth organizations share a set of common characteristics and capabilities that allow them to outperform and outmaneuver the competition. C-level executives are looking for ways to harness the power of digital content technologies to prevent the organizations they serve from being disrupted by ingenious adversaries. No leader wants to be at the helm as their company finds itself ill-prepared to defend against innovative and disruptive challengers. To avoid the being put out of business, savvy leaders are looking for ways to ensure that they don't become the next Blockbuster, Kodak, or Xerox. To protect their turf from a capable, innovation-powered adversary, forward-thinking leaders are seeking help from business transformation coaches who specialize in helping companies prepare for — and manage — the dramatic changes that are needed to protect the organizations they serve from disruption. Watch this session led by content strategy guru, Scott Abel, The Content Wrangler, to discover the traits shared by global companies that grow exponentially and to learn the science behind successful digital transformation efforts.
Powering the Journey: Supporting Patient Access to Care
A growing body of research shows that connected health technologies – in particular mobile and digital-enabled technology – reduces healthcare costs, increases access and improves outcome. Connected health allows patients to connect with their medical providers more quickly and conveniently than ever before. Technology improves access, surmounts geographic distances, overcomes healthcare professional shortages, and provides a versatile personalized approach to healthcare. In this presentation, we will show how healthcare and life sciences organizations can collaborate and deploy enabling technologies such as SDL Knowledge Hub that can support patient access to care, discuss the key patient and healthcare provider outcomes and review various best practices.
SDL Language Services Strategy
Customer engaging is constantly changing, making it critical for companies to adapt to new models that support content agility. In order to reach global audiences on different channels and devices, today’s companies need localization strategies that supports a content model that delivers different content combinations depending on channel, market, or individual.
- How to enable content agility through implementation of a Continuous Localization model.
- Leveraging data driven localization to manage your localization supply chain.
- Importance of security within your localization processes
SDL Linguistic AI™ at the Intersection of Intelligent Translation & Intelligent Content
In a content hungry, omni-market business environment, SDL Linguistic AI is more important than ever before. Since its introduction by SDL, it has become the technology foundation that provides the intelligence across existing and emerging SDL products and solutions. In this session, we will examine the practical aspects of applying SDL Linguistic AI in the context of both Intelligent Translation and Intelligent Content to real-world use cases across the content supply chain. We will address not just the role Linguistic AI plays today, but also discuss what the future holds for this exciting technology.
SDL Tridion Sites Strategy
SDL Tridion Sites plays a pivotal role in delivering the right message and drive customer intelligence for the world’s biggest brands. In this session, you’ll learn about how SDL Tridion Sites can help you:
- Enhance customer experiences combining SDL Tridion Sites managed content with information from DAM, ecommerce, CRM, PIM, transactional and other technologies.
- Combine marketing and product-led information in your digital experience.
- Prepare you for the future; we’ll look at Tridion’s upcoming new UI and product roadmap.
Best Practices for Machine Translation: A Panel Discussion
In the omnimarket business environment, machine translation is an essential enterprise technology. This panel brings together Dr. Pete Smith’s insight into the field with the implementation best practices as experienced by Texas Instruments, Wells Fargo and NetApp. This is a unique opportunity to hear real-life implementation lessons and best practices in the context of the trends that are shaping this technology across industries and departments.
From Ad Hoc to Optimized, How to Evolve your GCOM
Becoming Omnimarket is a content challenge at its core. Making the right content available in the right language and channel requires a new approach that centralizes data, standardizes process, and integrates technology into a unified platform.In this session we’ll look at how a Global Content Operating Model (GCOM) defines processes and technology frameworks that support your entire content supply chain. We’ll review the steps and business parameters that factor into deploying this model, and we will examine some of the more advanced phases of GCOM, showing how your organization can evolve your approach to content and start becoming Omnimarket.
SDL Translation Management Strategy
The desire for personalized content, the need enter more markets than ever before, and coupled with agile process, localization has become even more challenging to gain that holistic view of the overall localization process and visibility into what to focus on. In order meet the needs of the future, your localization process needs to evolve with the translation management systems. Based on SDL’s 25+ years of knowledge in this space, our secure translation management systems meet the needs of users at organizations of any size.
- Latest innovations and upcoming roadmap for SDL Language Cloud
- Product roadmaps for SDL WorldServer, SDL Managed Translation, SDL MultiTrans and SDL TMS
- Highlights on popular areas of interest including streamlined user interfaces, simplified workflows, heatmaps, and more
The Seven Deadly Sins of Enterprise Software
We all make mistakes in how we implement enterprise solutions, also as it relates to content management and translation. At EXLRT we’ve seen our clients make mistakes and we’ve made mistakes, too. Maybe if we were more open about our “sins”, we wouldn’t see so many committing the same ones?
During this fun session, we’ll explore themes such as ‘Bleeding-edge-ism', 'Data-Hoarding’ and ‘Software Negligence’ to name a few. We are planning to include some “sanitized” stories of actual experiences we’ve had with clients to bring it to life, and are looking forward to learning from you in the audience to discover what else we all should avoid to become the best version of our selves.
Delivering Immersive Experiences with Intelligent Content - Keynote
Robert Rose has been championing the power of content for his entire career. In this session, he will unpack what makes content intelligent and how companies can benefit from intelligent content when delivering immersive experiences to their customers. He’ll be joined by a special customer speaker with an exciting story about how they dramatically improved an already immersive experience through an intelligent content supply chain strategy.
Omnimarket Customer Panel
Creating Magical Experiences: Disney Parks use of SDL Tridion and SDL WorldServer
At Disney Parks, Experiences and Products, SDL Tridion and SDL WorldServer help us to manage and translate content for Guests and Cast Members. Join us to hear how leveraging push and pull capabilities across multiple delivery channels, and effectively managing diverse content makes the difference in creating truly magical experiences on a global scale.
Speakers: Michael Battelle, Lead Application Architect, Disney and Miguel Miguelez, Lead Application Architect, Disney
Preparing for the Future of Global Intelligent Content
The on-going shift to intelligent content is driving fundamental changes in how organizations produce and distribute content around the world. Tried and true methods developed in the software and documentation world fall short in a world of machine-generated, conversational content that must cross channels and language barriers. Developers struggle to apply standards for semantic enrichment and content intelligence designed for an English-speaking world to international content. Solving these problems will require translation to become more intelligent and responsive to semantic metadata and will rely on pervasive artificial intelligence and natural language processing. Data manufacture and labeling will aid content creators and language service providers alike to provide the same sorts of services English-speaking audiences increasingly take for granted to the rest of the world.
Quality that Matters: Best Practices for Assessing Machine Translation Quality
As digital transformation takes hold, the amount of content that needs to be translated grows. Machine translation is now a must have for all enterprises that need to break through the language barriers that block internal and external communication and collaboration. Measuring the quality of machine translation is both art and science, and organizations struggle with traditional measuring constructs that may not be as relevant to business outcomes as other ways of looking at quality.
Understanding Interactive Voice Systems: What it Takes to Localize Them
Though interactive voice systems have been around for a quite some time now, we see more and more companies utilize voice as a primary interface. These range from simple voice commands to sophisticated virtual assistants such as Siri and Alexa, empowered by AI and advances in Natural Language Processing (NLP). In this session we will introduce interactive voice and speech systems, its history, current trends, use cases and localization challenges companies may face when going global with their speech systems.
How Effectively Leveraging Technology and Process Helps you Build Customer-Focused Messaging
Recording: How Effectively Leveraging Technology and Process Helps you Build Customer-Focused Messaging
Presentation: How Effectively Leveraging Technology and Process Helps you Build Customer-Focused Messaging
Customer-focused messaging is critical to engagement and the right processes and technologies can help you ensure that the right message is reaching the right people at the right time. This session will cover the importance of customer-focused messaging and some best practices for setting yourself up for global success.
Modern Experiences need Modern Architectures
Expectations from our audiences are ever-increasing and the technology we implement has to move fast to keep up. This has caused a surge of new tools, approaches and buzzwords. But they're not just for the sake of it. John will explain three of these new approaches and why they're important to achieve a modern experience for your brand. To help with this, John will share how Dept implemented these modern approaches for OMRON Industrial Automation using SDL Tridion Sites 9.
SDL Tridion Docs Strategy
SDL Tridion Docs enables everyone in a global organization to be empowered with the right information at the right time through intelligent content. Content that is ready to be deployed in any format on any channel, for a digital-first business.
In this session, you’ll learn:
- How to empower your content authors; we’ll look into both recently released and future product features.
- Why the total ROI for information management is a combination of Customer Experience (CX) and Employee Experience (EX).
- Why the future of content management is all about taxonomies, semantics and AI-readiness.
Strategies for Managing Regulated Content
Individuals who work in highly regulated industries deal with very different business climates as their counterparts elsewhere. Whether it’s FINRA in the financial services industry or HIPAA in the insurance and medical fields, marketers have to keep on top of sometimes ever-changing rules and regulations. They face unique challenges that make it difficult to create and translate content and share content externally. During this session we will review strategies that organizations can deploy to create and manage intelligent content, ensure regulatory compliance and security for all their multilingual regulated content requirements.
In this session we'll discuss:
- Practical uses of a knowledge portal
- AI and technology assisted translation
- Secure translation strategies
Dell Technologies Getting to One - A migration adventure
Upgrading one Knowledge Center to Tridion Docs presents challenges, Dell EMC completed an upgrade to Tridion Docs and also integrated and migrated 3 instances of Knowledge Center. We will outline our approach and discuss unifying the systems along with consolidating 2.5 TB content into a single unified DITA content model with 3 weekends of downtime. Joining Noel McDonagh will be Tom Dill, Senior Information Architect, Dell EMCColin Ferguson, Consultant Information Architect, Dell EMC.
Optimizing the Human Experience: The Past, Present and Future of UX Design
Not so long ago, highly skilled technicians operated computers using complex procedures and input mechanisms. Fast forward to today, we all interact with computers as part of our daily lives through our phones, watches and even our dishwashers, TVs, and thermostats. It seems like everything is now equipped with sophisticated technology. Simplification, increased adoption of contextual interfaces and the application of AI all contribute to how our experience with technology will evolve.
During this session we’ll look at how UIs have changed over the years and how expectations of digital natives are accelerating the creation of better user experiences. From SDL Tridion Doc’s document-centric view to SDL Language Cloud’s project heat maps, we’re delivering truly human-optimized technology to meet these expectations. We will show several new product experiences, and preview what’s yet to come.
SDL Content Assistant Strategy
SDL Content Assistant is the only Linguistic AI tool created specifically to manage the content explosion that marketers face as they try and create promotional content using long-from text. This innovation has captured the attention of marketers everywhere and is being used to help marketers tweet smarter and faster – with less work upfront. SDL is taking this product further by introducing new packages for frequent users, improving the user experience, and putting the marketer in control more than ever.
In this session, you’ll learn about:
- Use cases for SDL Content Assistant in marketing and how it is being used today by busy marketers to generate “snackable” content.
- The future for SDL Content Assistant: a better user experience, dynamic content, expanded use cases.
- The future for the Linguistic AI foundation of SDL Content Assistant
Application of S1000D as a CBM+ Enabler
Explore how the advanced capabilities of S1000D, specifically implementing the external application capability of the Process Data Module within SDL LiveContent IETP, were used to implement Condition Based Maintenance. This will be a high-level, general overview of SDL’s capabilities to enable condition-based maintenance strategies. A more detailed briefing is available for US citizens on an advanced reservation basis by contacting email@example.com
The SDL Contenta Product Vision for CBM+
Technical content will play an increasingly integral role in the future of maintenance. Enabled by advances in technology as well as concepts such as condition-based maintenance, Tech Publications will become more proactive and interactive in the sustainment processes. We will explore SDL’s current capabilities and existing use cases for Intelligent Content for CBM+, share our product vision for the future and provide an demonstration of how SDL Contenta Publishing Suite can support CBM+ scenarios.
United States Air Force Tech Order Data Management Enterprise Consolidation Strategy
Learn how the USAF was able to consolidate multiple Technical Order Authoring and Publishing (TOAP) systems more than a year ahead of schedule. We’ll explore how the USAF was able to migrate millions of TO files into the SDL Contenta product, standardizing various content formats and meeting governing Military Specifications and Standards. This consolidation of the various technical order authoring and publishing systems led to the creation of the USAF enterprise system, for which SDL Contenta, Contenta S1000D, XPP and LiveContent form the system foundation.
Introduction to SDL Language Cloud
In this session, we'll provide a brief overview of SDL Language Cloud with a specific focus on Translation Management capabilities. Learn about our overall strategy and how developers like you can factor its impact into your company's plans.
Speaker: Luis Lopes, Senior Product Manager, SDL
Adapting and Deploying NMT 2.0 Models using Edge-Cloud Architecture
Discover how easy it is to deploy SDL Machine Translation behind your corporate firewall, how to do hardware sizing, and how to estimate the total cost of ownership for SDL Machine Translation Edge. In this session, you will get hands-on experience launching SDL Machine Translation on your laptop and learn that installation and set up can be completed in just a few minutes!
Speakers: Arnaud Simon, Director of Solutions Consultancy, SDL & Quinn Lam, Director of Product Management
Best Practices for Adapting NMT 2.0 Models Securely
With new Adaptable Language Pairs, customers will be able to train their own neural language pairs within the secure ETS environment, then make them available (deploy) them on-premise, on cloud (through SDL BeGlobal), or as hybrid. This new capability offers many benefits. Come learn how to use this on-premise NMT LP customization feature - the industry's first and only!
Speaker: Arnaud Simon, Director of Solutions Consultancy, SDL
SDL Language Cloud API's
Learn about the currently available Language Cloud APIs, backwards compatibility with SDL Managed Translation APIs and our plans to extend the public API and to allow integrators to extend SDL Language Cloud with new capabilities.
Speakers: Speaker: Luis Lopes, Senior Product Manager, SDL
SDL Language Cloud Architecture
In this session, we will cover the SDL Language Cloud architecture and our approach to micro-services, multitenancy, scalable deployment, scalability/elasticity and resiliency/fault tolerance. Topcis such as UX/UI approach, SDL Identity and accounts/access management will also be explored. Finally, we will also explain how we've leveraged existing technology from other products, such as SDL Trados Studio, to provide the backbone of SDL Language Cloud's translation memory, file filters and native CAT tool integration, all combined to provide numerous benefits of a single platform.
Speaker: Luis Lopes, Senior Product Manager, SDL
Seamless Integration of SDL Trados Studio with SDL Language Cloud
As part of launching SDL Language Cloud’s translation management capabilities, we focused on the best possible user experience for passing project handoffs between the cloud and the SDL Trados Studio desktop where linguists will typically perform translation work. Behind the scenes, this meant updates to SDL Trados Studio's public APIs with an improved notification system for taking the user by the hand as they receive and return work, as well as improved interactivity with projects in general. In this presentation, we will provide a high level demo of how SDL Trados Studio interacts with SDL Language Cloud and what is happening with our APIs behind the scenes.
Speaker: Daniel Brockman, Principal Product Manager, SDL
SDL Tridion DX
Many of you will have a background in either SDL Tridion Sites (WCM) or SDL Tridion Docs (CCMS). So what exactly is SDL Tridion DX, and why is it relevant in the context of this developer day? In this session we'll explore the reasoning and strategy behind the convergence of the Tridion portfolio, and why technologists should care on behalf of the company they work for.
Speaker: Arjen van den Akker, Director Product Marketing, SDL
Building Easy Integrations with Marketing Tools in SDL Tridion Sites 9.1
Take a technical deep-dive into the Tridion Integration Framework. Learn how SDL Tridion Sites and its connector ecosystem work as a content hub and unlock the content from your Commerce, CRM, DAM and other marketing technology systems in your enterprise IT landscape.
Speaker: Ivo van de Lagemaat, Product Owner, SDL
Combining Content for Delivering Dynamic Experiences in SDL Tridion DX
A technical look at how the Dynamic Experience Delivery platform can be used to combine content from multiple sources and deliver them dynamically using SDL Tridion DX.
Speaker: Ben Middleton, Technical Architect, SDL
Modernizing the User Interface of SDL Tridion Sites
Learn how our new and improved user interface is enhancing usability and increasing the editor's productivity. In this session, see a demo featuring the status of current development, the scope of the first release and what to expect in the future.
Speaker: Alvin Reyes, Product Owner, SDL
Reducing Deployment Effort and Automating Business Processes with SDL Tridion Docs
- Understand how to streamline SDL Tridion Docs installations and upgrades at any scale, using the publicly available toolkits ISHDeploy, ISHServer and ISHBootstrap
- Plan for automating operations such as publishing and synchronization using the open-source, public-API-based ISHRemote tool
- Learn what’s new in ISHRemote and see how it could improve your processes
Speaker: Dave De Meyer, Development Manager, SDL
Understanding SDL Tridion Docs Components, Architecture, and Extensibility
Whether you’re new to working with SDL Tridion Docs or would appreciate a refresher, this session will help developers and managers alike:
- Understand the principal components of the product, how they interact and how they can be scaled out
- Learn about the core integrations and platform support from RDBMSs to editing tools
- Understand the security model, the API, and extension points
- Learn about the changes and new features in SDL Tridion Docs 14.0 from an implementers’ and system integrators’ point of view
- Preview upcoming back-end features to enable large-scale, decoupled reviews and content history authoring insights
Speakers: Dave De Meyer, Development Manager, SDL & Ivo van de Lagemaat, Product Owner, SDL